Nankang Rubber Tire's corporate logo has been in use for more than 55 years. Facing increasingly fierce competition from the global tire industry and considering the trend of corporate reforms, in 2010 Nankang embarked upon a review of its corporate identity system “CIS”. Through this new project, we aim to build a new Nankang Tire brand image, of world standard. Being able to keep up with the times, the company will proudly move on to the next splendid century of its corporate history.